92,000+ Sunscreen Dispensations: Vital Signs Media’s Impact Across PGA TOUR Events
Sun protection has become more than an amenity at outdoor sporting events. It is an opportunity to protect fans, create meaningful brand engagement, and reduce the reliance on thousands of individual sunscreen containers.
Throughout the season, Vital Signs Media sunscreen kiosks were activated across six major professional golf events, providing spectators with convenient access to sunscreen while creating a highly visible touchpoint for event sponsors.
The result?
92,818 total sunscreen dispensations across six tournaments.
From THE PLAYERS Championship to the TOUR Championship and Presidents Cup, thousands of fans stopped at Vital Signs Media kiosks to protect their skin while enjoying a day on the course.
The Results
Across six tournaments, Vital Signs Media kiosks generated:
Cognizant Classic
4 sunscreen kiosks
Sponsor: Supergoop!
4,470 total dispensations
1,117 average dispensations per kiosk
THE PLAYERS Championship
12 sunscreen kiosks
Sponsor: Supergoop!
50,473 total dispensations
4,206 average dispensations per kiosk
Truist Championship
12 sunscreen kiosks
Sponsors: Atrium Health / Supergoop!
11,299 total dispensations
942 average dispensations per kiosk
FedEx St. Jude Championship
4 sunscreen kiosks
Sponsor: BlueCross BlueShield of Tennessee
7,827 total dispensations
1,957 average dispensations per kiosk
TOUR Championship
8 sunscreen kiosks
Sponsor: Supergoop!
12,959 total dispensations
1,620 average dispensations per kiosk
Presidents Cup
5 sunscreen kiosks
Sponsor: AdventHealth
5,790 total dispensations
1,158 average dispensations per kiosk
Total: 92,818 Sunscreen Dispensations
Those numbers demonstrate something simple: when sunscreen is convenient, visible, and complimentary, people use it.
More Than Free Sunscreen
Vital Signs Media kiosks are designed to make sun protection easy while giving sponsors a meaningful way to interact with fans.
Instead of a traditional advertisement that spectators simply walk past, a branded sunscreen dispenser provides something useful.
Fans stop. They interact with the kiosk. They receive complimentary sunscreen. And the sponsoring brand becomes directly associated with that experience.
For healthcare organizations, sunscreen brands, wellness companies, and other sponsors, that creates a natural connection between brand visibility, community wellness, and sun safety.
Reducing Single-Use Plastic at Large Events
The impact extends beyond the number of sunscreen applications.
Our refillable sunscreen kiosk model reduces the need for individually packaged sunscreen products at events.
Based on our waste-equivalency calculations, the 92,818 dispensations across these six golf tournaments represent more than 700 traditional plastic sunscreen bottles or more than 10,000 individual sunscreen containers/packets that could otherwise be required to provide a similar number of applications.
For events attracting tens or hundreds of thousands of spectators, small changes in how products are distributed can create a significant difference in waste.
Rather than distributing thousands of individual products, sunscreen can be provided through centralized, refillable dispensers positioned throughout the event footprint.
A Brand Activation Fans Actually Use
One of the biggest advantages of a sunscreen kiosk is that it combines several goals into a single activation:
Sun protection. Brand exposure. Fan experience. Sustainability.
Every kiosk can be fully customized for the sponsor or event, turning a practical amenity into a branded experience.
And unlike impressions alone, Vital Signs Media kiosks provide measurable engagement data through the number of sunscreen dispensations.
At THE PLAYERS Championship alone, 12 kiosks generated 50,473 uses, averaging more than 4,200 uses per kiosk.
Those aren’t simply people walking past an advertisement. They’re people actively interacting with a sponsor-funded amenity.
Bringing Sunscreen Kiosks to More Outdoor Events
Professional golf is only one example of where public sunscreen access can make an impact.
Vital Signs Media sunscreen kiosks can be used at stadiums, festivals, fan zones, concerts, parks, universities, corporate events, community events and other outdoor spaces where people spend extended periods in the sun.
Whether an activation requires a few kiosks or a larger network throughout an event footprint, the goal remains the same:
Make sunscreen easy to access while giving brands a meaningful way to support the people attending.
With more than 92,000 sunscreen dispensations across these six professional golf events alone, the results show just how much demand exists for convenient sunscreen access.