Case Study: Vital Signs Media & the PGA TOUR — Protecting Fans, Reducing Waste, and Driving Sponsorship Value
When the PGA TOUR partnered with Vital Signs Media, the goal was simple, to improve fan wellness, reduce plastic waste, and create new opportunities for brand engagement. The results exceeded expectations.
The Challenge
Large outdoor sporting events face a dual challenge: providing essential sun protection for attendees while managing the growing issue of single-use plastic waste. Traditional sunscreen packets create significant litter and require ongoing maintenance, while many venues lack accessible sun safety solutions altogether.
The PGA TOUR sought an eco-friendly, sponsor-supported solution that would improve the fan experience while aligning with its ongoing sustainability initiatives.
The Solution
Vital Signs Media deployed branded Wellness Kiosks across major PGA TOUR events, including:
Arnold Palmer Invitational
THE PLAYERS Championship
Truist Championship
FedEx St. Jude Championship
TOUR Championship
Each kiosk dispensed free, premium SPF 50 sunscreen and hand sanitizer offering attendees convenient, mess-free protection while promoting health and sustainability.
These kiosks were fully sponsor-funded, featuring custom branding from leading healthcare partners such as Orlando Healthcare, Baptist Wolfson Health, and Blue Cross Blue Shield of TN.
The Results
76% Waste Reduction
Use of Vital Signs Media Wellness Kiosks led to a 76% reduction in overall plastic waste compared to prior years using single-use sunscreen packets. This saved more than 700 plastic bottles (or over 10,000 individual packets) from entering landfills.
Enhanced Spectator Experience
Fans enjoyed hassle-free access to premium sunscreen, helping them stay protected throughout long tournament days.
Increased Sponsorship Revenue
Healthcare and wellness brands were drawn to the high-visibility, high-impact sponsorship model, driving strong engagement and measurable ROI.
Positive Brand Association
The collaboration strengthened the PGA TOUR’s reputation as a leader in sustainability and public health demonstrating how innovation and responsibility can enhance fan experience and event perception simultaneously.
The Takeaway
The PGA TOUR’s collaboration with Vital Signs Media showcases how health, sustainability, and sponsorship can work together to create lasting impact.
By replacing disposable sunscreen packets with refillable, battery-powered kiosks, the TOUR not only improved fan safety and comfort but also demonstrated measurable progress toward its environmental goals.
“Each Vital Signs Media kiosk delivers meaningful health benefits while helping venues reduce plastic waste and strengthen sponsor partnerships. It’s a win-win for fans, brands, and the planet.” — Vital Signs Media Team
Want to See the Same Results?
Contact Vital Signs Media to learn how wellness kiosks can transform your next tournament, festival, or venue into a model of health and sustainability.