Australia’s Success with Public Sunscreen Dispensers: A Model for U.S. Venues
Australia’s Success with Public Sunscreen Dispensers: A Model for U.S. Venues
In Australia, where the sun is intense and the culture is deeply aware of skin cancer risks, public sunscreen dispensers have become a standard public health tool. From coastal parks to sports stadiums and major festivals, sunscreen stations are now a familiar part of the outdoor landscape.
This national movement — led by companies like Sunsquirt — provides a valuable blueprint for U.S. venues looking to improve guest safety, sustainability, and satisfaction. At Vital Signs Media, we believe this growing Australian trend shows how free sunscreen kiosks can benefit communities and venues across the United States.
Why Public Sunscreen Is So Widely Embraced in Australia
Australia has some of the highest skin cancer rates in the world. In response, both public and private sectors have embraced visible, high-capacity sunscreen dispensers as part of their infrastructure. These dispensers are:
Easy to use and designed for outdoor public spaces
Stocked with broad-spectrum SPF sunscreen
Professionally maintained and refilled
Positioned in high-traffic areas like parks, stadiums, and festivals
Rather than placing the burden of sun protection entirely on individuals, these systems normalize sunscreen use as a shared responsibility — and the results are measurable.
The Effectiveness of Sunscreen Stations
Behavioral Nudge
When sunscreen kiosks are visible and accessible, people are significantly more likely to apply protection — especially at times they may have forgotten their own.
Positive Public Perception
Guests associate free sunscreen access with thoughtful event planning, community health, and safety — increasing satisfaction and trust.
Environmental Benefits
Dispenser systems reduce reliance on single-use packets, lowering plastic waste and aligning with many venues’ sustainability goals.
Improved Outdoor Experience
By helping guests avoid sunburn and heat-related discomfort, sunscreen stations contribute to a better all-day experience — encouraging guests to stay longer and enjoy more.
Why It’s Time for the U.S. to Follow Australia’s Lead
In the United States, thousands of outdoor events and facilities expose guests to high levels of UV radiation — yet sunscreen is rarely provided on-site. This is a missed opportunity.
At Vital Signs Media, we help bring Australia’s model stateside by providing:
Durable, weather-resistant sunscreen kiosks
Sponsor-branded units that create revenue opportunities
Full-service maintenance and refilling support options
Placement strategies that maximize visibility and usage
Eco-conscious designs that reduce waste
By adopting public sunscreen dispenser programs, American venues can deliver a safer, more sustainable guest experience.
Ideal Settings for Sunscreen Kiosks in the U.S.
Sports stadiums (MLB, NFL, NCAA, high school, and minor leagues)
Outdoor festivals and concerts
Parks and recreation departments
Municipal beaches and trail systems
Golf tournaments and marathons
Wherever guests are exposed to sun for extended periods, free sunscreen stations offer practical, high-impact value.
A Smart Addition That Sponsors Love
Vital Signs Media’s kiosk program is designed to be cost-neutral or revenue-positive for your venue. Sponsors value:
High visibility placement
Strong health and safety messaging
ESG and community goodwill alignment
Join the Global Momentum for Sun Safety
Australia has proven that public sunscreen dispensers are more than a convenience — they’re a public health tool that’s widely accepted, well-used, and easy to implement.
The U.S. is primed to embrace this next step in guest experience and outdoor wellness. Vital Signs Media is proud to lead the charge, offering stadiums, events, and public spaces across the country a smarter, safer solution.
Ready to Learn More?
We’d love to connect about bringing public sunscreen kiosks to your venue or event. Whether you’re looking to reduce waste, support public health, or add sponsor-ready infrastructure, Vital Signs Media is your turnkey solution.
Contact us today to learn how your guests — and your partners — can benefit from free sunscreen dispensers at your next event.