Tampa Bay Rays Improving Fan Experience
Improving Fan Safety With Free Sunscreen & Sanitizer Kiosks
Location: Tropicana Field (Tampa Bay Rays)
Program Duration: March 15, 2025 – September 30, 2025
Kiosks Installed: 3
Total Dispensations: 19,800+
Overview
The Tampa Bay Rays partnered with Vital Signs Media to enhance fan safety, wellness, and game-day experience by installing three eco-friendly sunscreen and sanitizer kiosks throughout their stadium. Designed to reduce UV-related risk and promote healthier outdoor environments, these kiosks became an immediate and highly visible fan amenity.
Objective
The Rays sought to:
Improve guest safety during daytime and high-UV games
Offer meaningful wellness amenities at no cost to fans
Reduce plastic waste associated with single-use sunscreen bottles
Create new sponsorship and branding opportunities inside the stadium
Results
Across the season, the three kiosks delivered:
Kiosk Dispensations
Kiosk #1 - 6,237
Kiosk #2- 7,721
Kiosk #3- 5,842
Total Uses: 19,800+ sunscreen & sanitizer dispensations
This impact translates to:
Thousands of fans protected from harmful UV exposure
A measurable reduction in single-use plastic sunscreen bottles
Increased brand visibility & partnership opportunities
Enhanced guest satisfaction and fan wellness
Key Insights
1. High Fan Engagement
Over 19,800 uses demonstrates that fans actively seek wellness amenities and appreciate having sunscreen available during games.
2. Health & Safety Value
Providing free SPF 50 sunscreen aligns with league-wide priorities around heat safety, guest well-being, and preventative care.
3. Sustainability Win
Each kiosk eliminates hundreds of potential single-use sunscreen bottles—supporting stadium sustainability goals.
4. Sponsorship Potential
These high-traffic touchpoints provide premium space for healthcare systems, local businesses, and major brands to engage visibly with fans.
Conclusion
The Tampa Bay Rays’ implementation of Vital Signs Media kiosks shows how modern venues can elevate fan experience while prioritizing health, safety, and sustainability. With nearly 20,000 touchpoints in one season, the data proves that sunscreen and sanitizer kiosks are a powerful addition to any stadium focused on guest care and operational excellence.