Event Recap: Supergoop Sunscreen Kiosks at THE PLAYERS Championship 2026
Bringing Public Sunscreen to One of the Largest Events in Golf
At the 2026 THE PLAYERS Championship in Ponte Vedra Beach, Florida, Vital Signs Media partnered with Supergoop! to deliver a large-scale sunscreen kiosk activation designed to protect fans while enhancing the overall event experience.
With over 200,000 attendees throughout the week, the event provided the perfect environment to showcase how public sunscreen dispensers can seamlessly integrate into high-traffic outdoor venues.
The Activation: Sunscreen Kiosks at Scale
For this event, we deployed:
12 dual-sided sunscreen kiosks
Strategically placed across high-traffic areas including entrances, lounges, and hospitality zones
Fully branded Supergoop sunscreen dispensers
Continuous, free access to sunscreen for all attendees
These sunscreen kiosks were designed not only for functionality, but also as a premium sponsor activation that aligned with health, wellness, and fan experience.
The Results: High Engagement & Real Impact
The results from THE PLAYERS Championship highlight the growing demand for public sunscreen solutions at events:
50,473 total sunscreen dispensations
4,206 average uses per kiosk
Thousands of direct brand interactions for Supergoop
Measurable sustainability impact by reducing single-use sunscreen packaging
This level of engagement demonstrates that sunscreen dispensers are not just an amenity—they are a high-performing sponsorship asset.
Why Sunscreen Kiosks Work at Events
1. Enhance Guest Experience
Providing free sunscreen is a simple but impactful way to improve attendee comfort, especially at outdoor events like golf tournaments, festivals, and sporting events.
2. High-Visibility Brand Activation
Brands like Supergoop! benefit from repeated exposure through every interaction with the kiosk. Each use becomes a meaningful brand touchpoint.
3. Health & Wellness Alignment
Sunscreen kiosks support important messaging around skin cancer prevention and sun safety, making them especially valuable during peak sun exposure events.
4. Sustainable Alternative
By offering bulk sunscreen through dispensers, events can significantly reduce reliance on single-use packets and bottles.
A New Standard for Outdoor Events
From music festivals to sporting events, sunscreen kiosks are quickly becoming a must-have activation.
The success at THE PLAYERS Championship proves that:
Fans actively use and appreciate public sunscreen dispensers
Sponsors gain measurable ROI and engagement
Event organizers can elevate their experience with minimal friction
Bring Sunscreen Kiosks to Your Event
If you’re planning an outdoor event and looking to:
Improve guest experience
Add a high-value sponsorship opportunity
Provide free public sunscreen
Align with health and wellness initiatives
Vital Signs Media can help you implement a fully customized sunscreen kiosk activation.
Contact us to learn more about bringing sunscreen dispensers to your next event.