Vital Signs Media introduces Justin Thomas’ WearSPF premium sunscreen in kiosks nationwide, bringing exceptional quality protection to athletes and spectators

Vital Signs Media, a leading innovator in health and wellness kiosks, announced today a nationwide distribution partnership with WearSPF, the athlete-backed premium sunscreen brand co-founded by golf major champion Justin Thomas.

WearSPF products will be dispensed by Vital Signs’ high-traffic, interactive kiosks that dispense free sunscreen and hand sanitizer at major events (including PGA golf tournaments, outdoor concerts, and professional and college sports) as well as at permanent sites like stadiums, arenas, parks, youth sports complexes, golf courses, tennis facilities, training centers, and other sports venues across the country.

"At Vital Signs Media, our mission has always been to help people avoid the harmful effects of unprotected exposure to the sun. Partnering with WearSPF allows us to offer a top-quality sunscreen that’s trusted by athletes and outdoor enthusiasts alike, right from our eco-friendly kiosks. It’s a perfect match and we’re excited for this opportunity." —Melissa Cresson; Vital Signs Media President.

The groundbreaking partnership will further each company’s mission to make sun safety as accessible as possible for athletes, fitness and outdoor enthusiasts, and sports fans. With sports and outdoor venues increasingly focusing on wellness and performance, WearSPF’s expansion through Vital Signs kiosks ensures high-quality sun protection can be accessible to both athletes and fans alike.

“As an athlete, I know the toll the sun can take on our skin,” said Thomas, two-time PGA Tour major winner and WearSPF co-founder who battled melanoma early in his career. “Partnering with Vital Signs allows us to put sunscreen in places where athletes and fans really need it—on the course, on the field, at the park, and in the stands.”

Founded with a focus on accessible wellness, Vital Signs Media delivers critical health products and messaging through sleek, battery-powered kiosks in fitness-focused and other outdoor environments nationwide. The addition of WearSPF expands the kiosk’s product line with a dermatologist-approved, athlete-tested sunscreen designed for everyday wear and high-performance activity.

“WearSPF shares our belief that health starts with smart, daily choices,” said Dr. Keith LeBlanc, New Orleans Dermatologist and MOHS Surgeon and Vital Signs Media Co-Founder and Chief Product Officer. “I see the impacts of not wearing sunscreen first-hand in my patients every day. Most have every intention of wearing sunscreen, but it is also not part of most people’s ‘daily routine.’

“We provide free sunscreen to those who need it, where they need it, and when they need it,” LeBlanc added. “This partnership provides the perfect distribution channel for the critical protection that athletes and fans need. It’s a perfect fit for the sports world.”

The partnership kicked off in early August with WearSPF Sunscreen dispensed through VSM kiosks at the FedEx St. Jude Championship PGA tournament in Memphis. WearSPF will then be distributed at permanent sites and events throughout the country.